Comments on: Google Ranking and CTR – how clicks distribute over different rankings on Google

By: iben kramer

iben kramer — Thu, 04 Mar 2010 11:11:04 +0000

nice visuals i must say for the SERP

By: debt

debt — Mon, 01 Mar 2010 20:43:48 +0000

Thank you for this informative read, I really appreciate sharing this great post. Keep up your work.

By: web design kent

web design kent — Thu, 28 Jan 2010 14:50:41 +0000

Thanks for the information! Its good to refer to these statistics for customers

By: Gode ting fra mine Twitter-kontakter

Gode ting fra mine Twitter-kontakter — Sun, 24 Jan 2010 23:34:44 +0000

[...] og da jeg først opdagede det for nylig, kommer det med. Bloggen SEO Scientist har kigget på forskellige resultater fra undersøgelser af CTR i søgeresultaterne, alt efter placering. Det selvsamme emne bliver behandlet i et andet indlæg [...]

By: Ex Zurück Paul

Ex Zurück Paul — Tue, 12 Jan 2010 14:31:46 +0000

This must be one of the most helpful articles I have read lately. Clearly, even if you have a Top 3 or Top 2 ranking, you can increase your visit numbers immensely by going up just one or two spots.

By: Ardin

Ardin — Wed, 06 Jan 2010 17:10:09 +0000

It really amazing the percentage different between position #1 and #2.

Given that these data go back to 2004, Do we still browse the web the same way as back in 2004, now that most people are using bigger monitors, higher screen resolution, and more computer friendly?

So is this data still valid?

By: Interist

Interist — Tue, 05 Jan 2010 14:10:30 +0000

Thanks for sharing, very usuful!

By: Mal Milligan

Mal Milligan — Fri, 11 Dec 2009 17:08:20 +0000

We used to use thumbrules that 40% of the clicks went to the #1 sponsored results and 40% of the clicks went to the #1 natural result and 8% went to the #2 natural result. Of course those numbers are ballpark and they vary based on the term and the day. We used to say no business prospect searchers would go past the first page of SERPS, only informational researches would. And the last thing was that everyone on the first page of the SERPS would get clicks. Regards – Mal

By: paris

paris — Sun, 29 Nov 2009 20:10:23 +0000

Thanks, for the well-done post.

However, the last paragraph suggests that SERP quality has diminished over time due to gravitation of clicks to lower positions. I don’t think this is the case; search quality has almost certainly improved since 2004.

I think this trend can actually be explained by the evolution of the browser and growth in tabbed browsing. While I don’t have hard data to back this up, my observation is that users are increasingly right-clicking several results from the SERP and queuing them up in separate browser tabs. Then, they’ll leave the SERP to scan their top choices.

Anyone agree on this?

-Paris

By: SEO Manchester

SEO Manchester — Fri, 20 Nov 2009 15:40:36 +0000

A lot of people in the SEO game and also clients willing to involve themselves in SEO get caught up in the dream that high positions increase site traffic and in turn increase revenue and the return on investment will be worthwhile.

What goes forgotten is having a totally unusable/poorly designed website.

Even if traffic find their way to your site-it’s then up to your site to convert that traffic.

The conversion is king-a site which is designed well and usable on the 2nd page of the SERPS will do better than a badly designed site on the 1st page.

Just something to bear in mind when in SEO Manchester.