Archive for the ‘Google’ Category

Why Google SERP CTR studies are a waste of time

Monday, June 20th, 2011

Historically, one of the most quoted, used and abused SEO metrics was ranking. It is a cornerstone of reports that are sent to clients, one of the first things we go to check for clients’ sites and usually cause of alarmed phone calls when the ranking drops. Over the time, ...

SEO is Dead

Thursday, January 7th, 2010

In the past few years, we have seen a flurry of articles celebrating the forthcoming death of SEO (AKA linkbait) and an even larger flurry of angry rebuttal articles from the SEO community (AKA retweetbait). So not wanting to be left out of that link party, I decided to weigh in ...

Reading List #4

Tuesday, December 1st, 2009

In between having an awesome time at Pubcon and having not so awesome time catching pneumonia, there are quite a few articles that have gathered in my Reading List bookmark folder. So here are the articles that have caught my eye in the last few weeks. If you think I ...

Google Ranking and CTR – how clicks distribute over different rankings on Google

Sunday, July 12th, 2009

When beginning a new SEO campaign, a crucial first step is the keyword research. As a part of this step, one wants not only to find a comprehensive list of keywords that could serve as a potential target markets on Search Engines, but also to be able to predict amounts ...

Back to SEO Basics – from Site Review Session at Google I/O 2009

Saturday, June 20th, 2009

In between the whole nofollow-gate affair, SMX Advanced, Google indexing links in Java and a velvet revolution in Iran, there was a Google I/O conference. The conference sounded like a pretty cool place to be, especially with the Google Wave announcement and the Android phones being given out to all ...

Google News Listing Troubleshooting

Sunday, May 24th, 2009

We usually focus on optimization for the organic SERPs, but there is a lot of traffic to be found in other Google Services as well. For example, if we look at the levels of traffic other Google subdomains are receiving, we will find that even though the numbers drop sharply ...

Google counting only the first link to a domain – rebunked

Thursday, July 3rd, 2008

OK, so not so long ago Rand put out a post saying that Google will count only one link to a URL from any given page. This is a phenomenon that was originally noticed by Michael VanDeMar but many an eyebrow was risen at both posts. That particular facial hair ...

Anatomy of a Google Filter/Penalty (or how not to do nofollow PR sculpting)

Thursday, May 15th, 2008

OK, so after a long break, I'm trying to get back on track with posting. Had a great time in South Africa (owe an apology to Viperchill for not giving him a call, family business was crazy mate, but I get there about once a year so maybe next time?), ...

Natural Link Profile Building

Sunday, February 24th, 2008

It's been a while since the last post, mainly due to the echoes of the conference, we are getting involved in several exciting SEO projects and there is less and less time to do experiments and build pretty graphs everyone liked so much. :) I am hoping that in the ...

Google vs. Paid Links – how will it end ? Lessons from Mother Nature

Saturday, December 29th, 2007

So I hear there is this thing going with Google not wanting people to buy links from other people and lowering their toolbar PR, taking away their ability to pass link juice through links. Terrible stuff! There are even frightening reports of adult SEOs getting lumps in their throats at ...