Archive for the ‘SEO’ Category

Why Google SERP CTR studies are a waste of time

Monday, June 20th, 2011

Historically, one of the most quoted, used and abused SEO metrics was ranking. It is a cornerstone of reports that are sent to clients, one of the first things we go to check for clients’ sites and usually cause of alarmed phone calls when the ranking drops. Over the time, ...

SEO Spider Review – Xenu on SEO steroids

Thursday, February 24th, 2011

One of the first tasks when getting to a brand new SEO project is to assess the state of on-site optimization. That is the place where we usually do the first measurement of ”how bad the things really are” or “how badly the previous SEO company screwed up” . One ...

SEO is Dead

Thursday, January 7th, 2010

In the past few years, we have seen a flurry of articles celebrating the forthcoming death of SEO (AKA linkbait) and an even larger flurry of angry rebuttal articles from the SEO community (AKA retweetbait). So not wanting to be left out of that link party, I decided to weigh in ...

Reading List #4

Tuesday, December 1st, 2009

In between having an awesome time at Pubcon and having not so awesome time catching pneumonia, there are quite a few articles that have gathered in my Reading List bookmark folder. So here are the articles that have caught my eye in the last few weeks. If you think I ...

Reading List #3

Sunday, November 1st, 2009

Here we go, another reading list. It has been a bit more than a week so I hope I haven't missed anything. If you think I am missing an article from these lists, let me know in the comments and I will include it in the next one. Enjoy! http://www.searchrank.com/blog/2009/09/value-of-inbound-link-factors.html A nice basic ...

Reading List #2

Tuesday, September 29th, 2009

Hey, I got some nice reactions to my reading list. So here we go again. Make sure to pay attention to a special insight at the end of the list, i think it is worth it ;)     http://www.linkprincessblog.com/2009/09/interviewing-potential-link-builders/ A very nice article on the type of questions you should ask ...

Weekly Reading Lists

Tuesday, September 22nd, 2009

One of the responsibilities I have in the new company is to organize a weekly list of recommended reading and send it out to everyone. I have been getting good feedback about these lists and since I am already doing them, I thought it would be a good idea to ...

Google Ranking and CTR – how clicks distribute over different rankings on Google

Sunday, July 12th, 2009

When beginning a new SEO campaign, a crucial first step is the keyword research. As a part of this step, one wants not only to find a comprehensive list of keywords that could serve as a potential target markets on Search Engines, but also to be able to predict amounts ...

Back to SEO Basics – from Site Review Session at Google I/O 2009

Saturday, June 20th, 2009

In between the whole nofollow-gate affair, SMX Advanced, Google indexing links in Java and a velvet revolution in Iran, there was a Google I/O conference. The conference sounded like a pretty cool place to be, especially with the Google Wave announcement and the Android phones being given out to all ...

Google News Listing Troubleshooting

Sunday, May 24th, 2009

We usually focus on optimization for the organic SERPs, but there is a lot of traffic to be found in other Google Services as well. For example, if we look at the levels of traffic other Google subdomains are receiving, we will find that even though the numbers drop sharply ...