Archive for the ‘General’ Category

Why Google SERP CTR studies are a waste of time

Monday, June 20th, 2011

Historically, one of the most quoted, used and abused SEO metrics was ranking. It is a cornerstone of reports that are sent to clients, one of the first things we go to check for clients’ sites and usually cause of alarmed phone calls when the ranking drops. Over the time, ...

SEO Spider Review – Xenu on SEO steroids

Thursday, February 24th, 2011

One of the first tasks when getting to a brand new SEO project is to assess the state of on-site optimization. That is the place where we usually do the first measurement of ”how bad the things really are” or “how badly the previous SEO company screwed up” . One ...

SEO is Dead

Thursday, January 7th, 2010

In the past few years, we have seen a flurry of articles celebrating the forthcoming death of SEO (AKA linkbait) and an even larger flurry of angry rebuttal articles from the SEO community (AKA retweetbait). So not wanting to be left out of that link party, I decided to weigh in ...

Reading List #4

Tuesday, December 1st, 2009

In between having an awesome time at Pubcon and having not so awesome time catching pneumonia, there are quite a few articles that have gathered in my Reading List bookmark folder. So here are the articles that have caught my eye in the last few weeks. If you think I ...

Pubcon’s Twitter Fail

Thursday, November 12th, 2009

Didn’t get a chance to write any updates about the Pubcon, so it is a pity that my first update is going to be a complaint, but I guess since everyone is talking about the good stuff (of which there is plenty) and it is the complaints that get you ...

Google Ranking and CTR – how clicks distribute over different rankings on Google

Sunday, July 12th, 2009

When beginning a new SEO campaign, a crucial first step is the keyword research. As a part of this step, one wants not only to find a comprehensive list of keywords that could serve as a potential target markets on Search Engines, but also to be able to predict amounts ...

Using BlackBerry Bold as a Tethered Cellular Modem on Orange-Israel Network

Sunday, June 21st, 2009

My new company got me a snazzy BlackBerry Bold to help me keep up to date with all the emails and tasks i need to do, since I am working the majority of the time from home. Since I live in Jerusalem and the new office is in Tel Aviv, ...

Back to SEO Basics – from Site Review Session at Google I/O 2009

Saturday, June 20th, 2009

In between the whole nofollow-gate affair, SMX Advanced, Google indexing links in Java and a velvet revolution in Iran, there was a Google I/O conference. The conference sounded like a pretty cool place to be, especially with the Google Wave announcement and the Android phones being given out to all ...

Affilicon 2009 Presentation – Behavioral Metrics in Search Engine Algorithms

Tuesday, June 2nd, 2009

Just came back from the Affilicon conference where I participated on the Future of SEO panel and gave a talk about behavioral parameters that (maybe are and) will possibly be used by search engines in their ranking algos. The response to the presentation was great (especially from the SEO crowd ...

Google News Listing Troubleshooting

Sunday, May 24th, 2009

We usually focus on optimization for the organic SERPs, but there is a lot of traffic to be found in other Google Services as well. For example, if we look at the levels of traffic other Google subdomains are receiving, we will find that even though the numbers drop sharply ...